● Pioneer in AI-Powered Market Research with Hybrid Model

More Projects. Faster Completion. Without Additional Staff.

Our AI Voice Agent increases your field capacity – in a hybrid model with human first contact. Your interviewers achieve more, projects are completed faster. Developed in compliance with UWG, GDPR and the EU AI Act.

Schedule a Free Pilot → Calculate ROI
5x
Field Capacity
44%
Cost Reduction Possible
24/7
Availability
48h
Until Field Start

The CATI Dilemma

Market research institutes face a structural double problem: declining capacity with rising costs.

📈

Interviewers Are Becoming Scarce

The number of CATI stations in Germany has dropped by 16.9% since 2020 (ADM Annual Report 2024). Call center attrition rates run at 28–31% per year. Finding and retaining qualified interviewers is increasingly difficult.

📞

Projects Take Too Long

Fewer interviewers mean longer field times. Projects that used to be completed in weeks now drag on – and new orders have to wait. According to ESOMAR, the personnel side is increasingly “fragile in terms of supply.”

📊

Costs Rise Anyway

CATI and F2F show the steepest price increases of all methods (ESOMAR Global Prices Study 2025). Higher wage expectations, compliance costs and fixed overheads spread over fewer projects keep driving costs up.

⏱ The Hybrid Model

The Hybrid Model: Human + AI

Our hybrid model combines human trust-building with AI efficiency. The human interviewer obtains consent – the AI Voice Agent conducts the standardized interview.

1

Human Calls

Your interviewer contacts the participant, introduces themselves and explains the purpose of the study.

2

Obtaining Consent

The interviewer obtains explicit consent for the handover to the AI assistant (in accordance with UWG § 7).

3

AI Takes Over

The AI Voice Agent conducts the standardized interview – consistently, neutrally, around the clock.

🛡 UWG · GDPR · EU AI Act
Hybrid Model: Human + AI

Your Benefits

Why market research institutes choose the hybrid model.

📈

5x Field Capacity

Your existing interviewers handle only the brief first contact – the AI agent conducts the interview. Achieve multiples of your current output without hiring new staff.

⚡

Take On More Projects

Faster project completion means free capacity for new orders. Instead of declining projects, you increase your revenue.

📋

Shorter Field Times

What used to take weeks is done in days. Hundreds of interviews in parallel instead of 3–4 per interviewer station.

🕐

31–44% Lower Costs

At the same time, your cost per interview drops – by approx. 35% for a 13-min. interview. Your margin increases.

👥

Consistent Quality

No interviewer bias, no daily performance fluctuations. Every interview conducted identically – around the clock.

🚀

Fast Field Start

From questionnaire handover to the first interview in 24–48 hours. No recruiting, no training.

More Capacity. Faster Projects. Better Margins.

How your performance changes with the hybrid model.

Criterion CATI (Human) CAVI (Hybrid Model)
Field Capacity 3–4 interviews/hr per station Hundreds of interviews in parallel – 5x capacity
Project Turnaround Weeks to months Days to a few weeks
Accept New Projects Limited by available interviewers Instantly scalable – more orders possible
Your Margin per Interview (13 min.) approx. €22.45 from €24.75 (+10%)
Cost per Interview (13 min.) approx. €6.55 approx. €4.25 (–35%)
Personnel Effort Hire, train, manage interviewers Minimal – only for first contact (approx. 2–4 min.)
Field Start Weeks (recruiting, training) 24–48 hours
Availability Office hours, shift planning required 24/7, immediately deployable
Quality Varies (daily form, experience) Consistently high

Based on interviewer costs of €21.84/hr (InStaff 2026) and a selling price of €29 per interview. Capacity data: ADM Annual Report 2024, ESOMAR Global Prices Study 2025.

Calculate Your Potential

See how much faster you can complete projects and how much you save in the process.

500100,000
5 min.30 min.
Saved Interviewer Days
146
Add. Projects / Quarter
+44
Your Savings / Month
€11,505
Cost Reduction
35%

Based on interviewer costs of €21.84/hr (InStaff 2026) and voice AI market prices 2026. No prices for our product included – request an individual quote.

📚 Industry Trend

Gallup Tests AI Interviews: Early Results Promising

Gallup has been testing AI-powered phone interviews since 2025. Early results suggest that standardized AI interviews can deliver comparable data quality – at potentially lower costs and higher scalability.

Suitable Study Types

Our AI Voice Agent is particularly suited for standardized surveys.

📈

Customer Satisfaction (CSAT/NPS)

Standardized satisfaction surveys with scales and closed questions.

📊

Tracking Studies

Recurring surveys with identical questionnaires across multiple waves.

🏆

Brand Awareness

Aided and unaided brand awareness measurements in large samples.

👥

Panel Surveys

Repeat surveys in existing panels with high volume.

💼

Employee Surveys

Internal surveys on employee satisfaction and corporate culture.

📞

Service Quality

Post-interaction surveys after customer service contacts.

Important Note on Legal Situation

Our system was developed in compliance with UWG § 7, GDPR and the EU AI Act. The hybrid model with human first contact is, in our assessment, the only scenario that adequately addresses the requirements of UWG, GDPR and the AI Act.

This does not constitute legal advice. We recommend coordinating the implementation with your data protection officer and/or legal advisor.

Frequently Asked Questions

The hybrid model combines human first contact with AI-powered interview execution. A human interviewer calls the participant, introduces themselves, explains the purpose of the study and obtains explicit consent for the handover to the AI assistant. Only then does the AI Voice Agent take over and conduct the standardized interview. This approach ensures legal compliance (UWG § 7) while maximizing efficiency.

Our hybrid model was developed in compliance with UWG § 7 (prohibition of unsolicited automated calls), GDPR (data protection) and the EU AI Act (transparency obligations). The human first contact and explicit consent before AI handover are key elements of our compliance concept. We recommend coordinating the implementation with your legal advisor.

The main advantage lies in the capacity increase: your existing interviewers achieve significantly more because they only handle the brief first contact. At the same time, costs per interview drop – by approx. 31–44% compared to pure CATI depending on duration (10–30 min). For a typical 13-minute interview, savings are around 35%. Use our calculator for an individual estimate.

Our AI Voice Agent is particularly suited for standardized surveys with closed questions, scales and predefined answer options. This includes: customer satisfaction surveys (CSAT/NPS), tracking studies, brand awareness measurements, panel surveys, employee surveys and service quality assessments.

From questionnaire handover to the first interview typically takes 24–48 hours. We program your questionnaire, configure the voice agent and conduct test calls. For complex questionnaires or special requirements, setup may take a few days longer.

All data is processed on servers in Germany in accordance with GDPR. Interview data is encrypted during transmission and storage. We do not share data with third parties. After study completion, data can be exported in standard formats (SPSS, CSV, Excel) and deleted from our systems upon request.

Yes! We offer a free pilot project where you can test our hybrid model with a real questionnaire – with no obligation. Contact us for a free potential analysis and we will show you how to increase your capacity.

Ready for the Next Step?

Start with a free pilot. Test our hybrid model with a real questionnaire – with no obligation.

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Request a free pilot. We analyze your potential and show you how to increase your capacity with the hybrid model.

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